Starbucks Is An American Global Coffee Company - 6909 Words

Starbucks, as we see today was not there from the very beginning. Starbucks has the very humble start when three coffee fanatics, Gerald Baldwin, Gordon bowker , and Ziev siegl, - opened a small coffee shop in Seattle s pike place market. Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, and 164 in Thailand. Starbucks locations serve hot and cold beverages, whole-bean coffee, micro ground instant coffee, full-leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety of beers, wines, and small bites after 4pm. 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Technology Is The Most Effective Form Essay - 1437 Words

Between cell phones, Facebook, Twitter, and Snapchat, how much face-to-face communication is done anymore? It seems like there isn’t much. Over the past three decades, there has been a major shift in the way the world communicates. Advances in technology make it possible for someone in the United States to communicate with their next door neighbor and someone half way around the world in Singapore. With all the things to get done, is there even time for face to face interaction anymore or has technology taken over? Some say technology based communication plays a critical role in keeping individuals connected, but others disagree claiming face-to-face communication is the most effective form. While the two sides disagree, they share the importance of communication and that effective communication has a positive effect, thus reaching common ground. Technology-based communication has a place in present day society for various reasons. Many take for granted the ability to eff ectively communicate with those around them without effort and neglect to realize there are individuals who have complex communication needs. In a research experiment done by Emma Grace and several colleagues from different major universities in Australia, adolescents with complex communication needs learned how to use the internet for communication. The study found, â€Å"Young people who used the internet frequently had increased support and help from others enhancing their social adjustment. (142)†Show MoreRelatedAnalyzing Mankins Theory of Utilization of Resources1283 Words   |  5 PagesMankins and the Planet The most valuable thing to Mankins and the planet is to ensure full utilization of resources within the vicinity of humanity. This involves use of technology to utilize the scarce resources in order to meet the needs of the society members. 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Survival Models And Mortality Data Health And Social Care Essay Free Essays

string(64) " by measure description of the codification is explained below\." In the old chapter 2, we discussed approximately aggregative claims and how it can be modelled and simulated utilizing R scheduling. In this chapter we shall discourse on one of the of import factors which has direct impact on arise of a claim, the human mortality. Life insurance companies use this factor to pattern hazard originating out of claims. We will write a custom essay sample on Survival Models And Mortality Data Health And Social Care Essay or any similar topic only for you Order Now We shall analyze and look into the petroleum informations presented in human mortality database for specific states like Scotland and Sweden and utilize statistical techniques. Mortality smooth bundle is used in smoothing the informations based on Bayesian information standard BIC, a technique used to find smoothing parameter ; we shall besides plot the information. Finally we shall reason by executing comparing of mortality of two states based on clip. 3.1 Introduction Mortality informations in simple footings is entering of deceases of species defined in a specific set. This aggregation of informations could change based on different variables or sets such as sex, age, old ages, geographical location and existences. In this subdivision we shall utilize human informations grouped based on population of states, sex, ages and old ages. Human mortality in urban states has improved significantly over the past few centuries. This has attributed mostly due to improved criterion of life and national wellness services to the populace, but in latter decennaries there has been enormous betterment in wellness attention in recent steps which has made strong demographic and actuarial deductions. Here we use human mortality informations and analyse mortality tendency compute life tabular arraies and monetary value different rente merchandises. 3.2 Beginnings of Datas Human mortality database ( HMD ) is used to pull out informations related to deceases and exposure. These informations are collected from national statistical offices. In this thesis we shall look into two states Sweden and Scotland informations for specific ages and old ages. The information for specific states Sweden and Scotland are downloaded. The deceases and exposure informations is downloaded from HMD under Sverige Scotland They are downloaded and saved as â€Å" .txt † informations files in the several difficult disc under â€Å" /Data/Conutryname_deaths.txt † and â€Å" /Data/Conutryname_exposures.txt † severally. In general the information handiness and formats vary over states and clip. The female and male decease and exposure informations are shared from natural informations. The â€Å" entire † column in the information beginning is calculated utilizing leaden norm based on the comparative size of the two groups male and female at a given clip. 3.3 Gompertz jurisprudence graduation A well-known statistician, Benjamin Gompertz observed that over a long period of human life clip, the force of mortality additions geometrically with age. This was modelled for individual twelvemonth of life. The Gompertz theoretical account is additive on the log graduated table. The Gompertz jurisprudence states that â€Å" the mortality rate additions in a geometric patterned advance † . Therefore when decease rates are A gt ; 0 B gt ; 1 And the line drive theoretical account is fitted by taking log both sides. = a + bx Where a = and B = The corresponding quadratic theoretical account is given as follows 3.3.1 Generalized Linear theoretical accounts are P-Splines in smoothing informations Generalized Linear Models ( GLM ) are an extension of the additive theoretical accounts that allows theoretical accounts to be fit to data that follow chance distributions like Poisson, Binomial, and etc. If is the figure of deceases at age ten and is cardinal exposed to put on the line so By maximal likelihood estimation we have and by GLM, follows Poisson distribution denoted by with a + bx We shall utilize P-splines techniques in smoothing the information. As mentioned above the GLM with figure of deceases follows Poisson distribution, we fit a quadratic arrested development utilizing exposure as the beginning parametric quantity. The splines are piecewise multinomials normally cubic and they are joined utilizing the belongings of 2nd derived functions being equal at those points, these articulations are defined as knots to suit informations. It uses B-splines arrested development matrix. A punishment map of order linear or quadratic or three-dimensional is used to punish the irregular behavior of informations by puting a punishment difference. This map is so used in the log likeliness along with smoothing parametric quantity.The equations are maximised to obtain smoothing informations. Larger the value of implies smoother is the map but more aberrance. Therefore, optimum value of is chosen to equilibrate aberrance and theoretical account complexness. is evaluated utilizing assorted techniques such as BIC – Bayesian information standard and AIC – Akaike ‘s information standard techniques. Mortalitysmooth bundle in R implements the techniques mentioned above in smoothing informations, There are different options or picks to smoothen utilizing p-splines, The figure of knots ndx, the grade of p-spine whether additive, quadratic or three-dimensional bdeg and the smoothning parametric quantity lamda. The mortality smooth methods fits a P-spline theoretical account with equally-spaced B-splines along ten There are four possible methods in this bundle to smooth informations, the default value being set is BIC. AIC minimisation is besides available but BIC provides better result for big values. In this thesis, we shall smoothen the informations utilizing default option BIC and utilizing lamda value. 3.4 MortalitySmooth Package in R plan execution In this subdivision we describe the generic execution of utilizing R programming to read deceases and exposure informations from human mortality database and usage MortalitySmooth bundle to smoothen the informations based on p-splines. The undermentioned codification presented below tonss the gt ; require ( â€Å" MortalitySmooth † ) gt ; beginning ( â€Å" Programs/Graduation_Methods.r † ) gt ; Age lt ; -30:80 ; Year lt ; – 1959:1999 gt ; state lt ; – † Scotland † ; Sex lt ; – â€Å" Males † gt ; decease =LoadHMDData ( state, Age, Year, † Deaths † , Sex ) gt ; exposure =LoadHMDData ( state, Age, Year, † Exposures † , Sex ) gt ; FilParam.Val lt ; -40 gt ; Hmd.SmoothData =SmoothenHMDDataset ( Age, Year, decease, exposure ) gt ; XAxis lt ; – Year gt ; YAxis lt ; -log ( fitted ( Hmd.SmoothData $ Smoothfit.BIC ) [ Age==FilParam.Val, ] /exposure [ Age==FilParam.Val, ] ) gt ; plotHMDDataset ( XAxis, log ( decease [ Age==FilParam.Val, ] /exposure [ Age==FilParam.Val, ] ) , MainDesc, Xlab, Ylab, legend.loc ) gt ; DrawlineHMDDataset ( XAxis, YAxis ) The MortalitySmooth bundle is loaded and the generic execution of methods to put to death graduation smoothening is available in Programs/Graduation_Methods.r. The measure by measure description of the codification is explained below. You read "Survival Models And Mortality Data Health And Social Care Essay" in category "Essay examples" Step:1 Load Human Mortality information Method Name LoadHMDData Description Return an object of Matrix type which is a mxn dimension with m stand foring figure of Ages and n stand foring figure of old ages. This object is specifically formatted to be used in Mortality2Dsmooth map. Execution LoadHMDData ( Country, Age, Year, Type, Sex ) Arguments Country Name of the state for which information to be loaded. If state is â€Å" Denmark † , † Sweden † , † Switzerland † or â€Å" Japan † the SelectHMDData map of MortalitySmooth bundle is called internally. Age Vector for the figure of rows defined in the matrix object. There must be atleast one value. Year Vector for the figure of columns defined in the matrix object. There must be atleast one value. Type A value which specifies the type of informations to be loaded from Human mortality database. It can take values as â€Å" Deaths † or â€Å" Exposures † Sexual activity An optional filter value based on which information is loaded into the matrix object. It can take values â€Å" Males † , â€Å" Females † and â€Å" Entire † . Default value being â€Å" Entire † Detailss The method LoadHMDData in â€Å" Programs/Graduation_Methods.r † reads the informations availale in the directory Data to lade deceases or exposure for the given parametric quantities. The informations can be filtered based on Country, Age, Year, Type based on Deaths or Exposures and in conclusion by Sexual activity. Figure: 3.1 Format of matrix objects Death and Exposure. The Figure 3.1 shows the format used in objects Death and Exposure to hive away informations. A matrix object stand foring Age in rows and Old ages in column. The MortalitySmooth bundle contains certain characteristics for specific states listed in the bundle. They are Denmark, Switzerland, Sweden and Japan. These informations for these states can be straight accessed by a predefined map SelectHMDData. LoadHMDData map checks the value of the variable state and if Country is equal to any of the 4 states mentioned in the mortalitysmooth bundle so SelectHMDData method is internally called or else customized generic map is called to return the objects. The return objects format in both maps remains precisely the same. Measure 2: Smoothen HMD Dataset Method Name SmoothenHMDDataset Description Return a list of smoothened object based BIC and Lamda of matrix object type which is a mxn dimension with m stand foring figure of Ages and n stand foring figure of old ages. This object is specifically formatted to be used in Mortality2Dsmooth map. Tax returns a list of objects of type Mort2Dsmooth which is a planar P-splines smooth of the input informations and order fixed to be default. These objects are customized for mortality informations merely. Smoothfit.BIC and Smoothfit.fitLAM objects are returned along with fitBIC.Data fitted values. SmoothenHMDDataset ( Xaxis, YAxis, ZAxis, Offset.Param ) Arguments Xaxis Vector for the abscissa of informations used in the map Mortality2Dsmooth in MortalitySmooth bundle in R. Here Age vector is value of XAxis. Yaxis Vector for the ordinate of informations used in the map Mortality2Dsmooth in MortalitySmooth bundle in R. Here Year vector is value of YAxis. .ZAxis Matrix Count response used in the map Mortality2Dsmooth in MortalitySmooth bundle in R. Here Death is the matrix object value for ZAxis and dimensions of ZAxis must match to the length of XAxis and YAxis. Offset.Param A Matrix with anterior known values to be included in the additive forecaster during suiting the 2d informations. Here exposure is the matrix object value and is the additive forecaster. Detailss. The method SmoothenHMDDataset in â€Å" Programs/Graduation_Methods.r † smoothens the informations based on the decease and exposure objects loaded as defined above in measure 1. The Age, twelvemonth and decease are loaded as x-axis, y-axis and z-axis severally with exposure as the beginning parametric quantity. These parametric quantities are internally fitted in Mortality2Dsmooth map available in MortalitySmooth bundle in smoothing the information. Step3: secret plan the smoothened informations based on user input Method Name PlotHMDDataset Description Plot the smoothed object with the several axis, fable, axis graduated table inside informations are machine rifles customized based on user inputs. Execution PlotHMDDataset ( Xaxis, YAxis, MainDesc, Xlab, Ylab, legend.loc, legend.Val, Plot.Type, Ylim ) Arguments Xaxis Vector for plotting X axis value. Here the value would be Age or Year based on user petition. Yaxis Vector for plotting X axis value. Here the value would be Smoothened log mortality valleies filtered for a peculiar Age or Year. MainDesc Main inside informations depicting about the secret plan. Xlab X axis label. Ylab Y axis label. legend.loc A customized location of fable. It can take values â€Å" topright † , † topleft † legend.Val A customized fable description inside informations – it can take vector values of type twine. Val, Plot.Type An optional value to alter secret plan type. Here default value is equal to default value set in the secret plan. If value =1, so figure with line is plotted Ylim An optional value to put the tallness of the Y axis, by default takes max value of vector Y values. Detailss The generic method PlotHMDDataset in â€Å" Programs/Graduation_Methods.r † plots the smoothed fitted mortality values with an option to custom-make based on user inputs. The generic method DrawlineHMDDataset in â€Å" Programs/Graduation_Methods.r † plots the line. Normally called after PlotHMDDataset method. 3.5 Graphic representation of smoothened mortality informations. In this subdivision we shall look into graphical representation of mortality informations for selected states Scotland and Sweden. The generic plan discussed in old subdivision 3.4 is used to implement the secret plan based on customized user inputs. Log mortality of smoothed informations v.s existent tantrum for Sweden. Figure 3.3 Left panel: – Plot of Year v.s log ( Mortality ) for Sweden based on age 40 and twelvemonth from 1945 to 2005. The points represent existent informations and ruddy and bluish curves represent smoothed fitted curves for BIC and Lamda =10000 severally. Right panel: – Plot of Age v.s log ( Mortality ) for Sweden based on twelvemonth 1995 and age from 30 to 90. The points represent existent informations red and bluish curves represent smoothed fitted curves for BIC and Lamda =10000 severally. Log mortality of smoothed informations v.s existent tantrum for Scotland Figure 3.4 Left panel: – Plot of Year v.s log ( Mortality ) for Scotland based on age 40 and twelvemonth from 1945 to 2005. The points represent existent informations and ruddy and bluish curves represent smoothed fitted curves for BIC and Lamda =10000 severally. Right panel: – Plot of Age v.s log ( Mortality ) for Scotland based on twelvemonth 1995 and age from 30 to 90. The points represent existent informations red and bluish curves represent smoothed fitted curves for BIC and Lamda =10000 severally. Log mortality of Females Vs Males for Sweden The Figure 3.5 given below represents the mortality rate for males and females in Sweden for age wise and twelvemonth wise. 3.5 Left panel reveals that the mortality of male is more than the female over the old ages and has been a sudden addition of male mortality from mid 1960 ‘s boulder clay late 1970 ‘s for male – The life anticipation for Sweden male in 1960 is 71.24 V 74.92 for adult females and it had been increasing for adult females to 77.06 and merely 72.2 for male in the following decennary which explains the tendency. Figure 3.5 Left panel: – Plot of Year v.s log ( Mortality ) for Sweden based on age 40 and twelvemonth from 1945 to 2005. The ruddy and bluish points represent existent informations for males and females severally and ruddy and bluish curves represent smoothed fitted curves for BIC males and females severally. Right panel: – Plot of Age v.s log ( Mortality ) for Sweden based on twelvemonth 2000 and age from 25 to 90. The ruddy and bluish points represent existent informations for males and females severally and ruddy and bluish curves represent smoothed fitted curves for BIC males and females severally. The Figure 3.5 represents the mortality rate for males and females in Sweden for age wise and twelvemonth wise. 3.5 Left panel reveals that the mortality of male is more than the female over the old ages and has been a sudden addition of male mortality from mid 1960 ‘s boulder clay late 1970 ‘s for male – The life anticipation for Sweden male in 1960 is 71.24 V 74.92 for adult females and it had been increasing for adult females to 77.06 and merely 72.2 for male in the following decennary which explains the tendency. The 3.5 Right panel shows the male mortality is more than the female mortality for the twelvemonth 1995, The sex ratio for male to female is 1.06 at birth and has been systematically diminishing to 1.03 during 15-64 and.79 over 65 and above clearly explicating the tendency for Sweden mortality rate addition in males is more than in females. Log mortality of Females Vs Males for Scotland Figure 3.6 Left panel: – Plot of Year v.s log ( Mortality ) for Scotland based on age 40 and twelvemonth from 1945 to 2005. The ruddy and bluish points represent existent informations for males and females severally and ruddy and bluish curves represent smoothed fitted curves for BIC males and females severally. Right panel: – Plot of Age v.s log ( Mortality ) for Scotland based on twelvemonth 2000 and age from 25 to 90. The ruddy and bluish points represent existent informations for males and females severally and ruddy and bluish curves represent smoothed fitted curves for BIC males and females severally. The figure 3.6 Left panel describes consistent dip in mortality rates but there has been a steady addition in mortality rates of male over female for a long period get downing mid 1950 ‘s and has been steadily increasing for people of age 40 years.The 3.6 Right panel shows the male mortality is more than the female mortality for the twelvemonth 1995, The sex ratio for male to female is 1.04 at birth and has been systematically diminishing to.94 during 15-64 and.88 over 65 and above clearly explicating the tendency for Scotland mortality rate addition in males is more than in females. hypertext transfer protocol: //en.wikipedia.org/wiki/Demography_of_Scotland . Log mortality of Scotland Vs Sweden Figure 3.7 Left panel: – Plot of Year v.s log ( Mortality ) for states Sweden and Scotland based on age 40 and twelvemonth from 1945 to 2005. The ruddy and bluish points represent existent informations for Sweden and Scotland severally and ruddy and bluish curves represent smoothed fitted curves for BIC Sweden and Scotland severally. Right panel: – Plot of Year v.s log ( Mortality ) for states Sweden and Scotland based on twelvemonth 2000 and age from 25 to 90. The ruddy and bluish points represent existent informations for Sweden and Scotland severally and ruddy and bluish curves represent smoothed fitted curves for BIC Sweden and Scotland severally. The figure 3.7 Left Panel shows that the mortality rates for Scotland are more than Sweden and there has been consistent lessening in mortality rates for Sweden get downing mid 1970 ‘s where as Scotland mortality rates though decreased for a period started to demo upward tendency, this could be attributed due to alter in life conditions. How to cite Survival Models And Mortality Data Health And Social Care Essay, Essay examples

Clinton Barak And Arafat Essay Research Paper free essay sample

Clinton, Barak And Arafat Essay, Research Paper Barak had called an exigency late-night meeting of his Cabinet even as the initial Monday dark clip bound lesion on his ultimatum to Palestinian leader Yasser Arafat Amid a bustle of diplomatic activity, President Clinton spoke to Barak and Arafat by phone seeking to cobble together a acme. Shai said Israel was ready to travel to a acme if Washington convened one. biddy Cory A. Booker negotiations about repairing America # 8217 ; s school system, he invokes the words of Malcolm Ten: by any agencies necessary. To Mr. Booker, 31, an African- American Democrat elected to the Newark City Council in 1998, that means buttonholing province lawgivers for smaller categories and instructor testing. It means forming book thrusts for the schools in his destitute vicinity, and set uping for an insurance company to make a community wellness clinic at one of them. And it besides means the unchecked backup of the combative impression of giving parents verifiers financed by taxpayers to direct their kids to private schools. We will write a custom essay sample on Clinton Barak And Arafat Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mr. Booker, a Rhodes bookman who quotes Frederick Douglass and Langston Hughes in his addresss, is portion of a turning cell of immature inkinesss who have embraced verifiers, and school pick more loosely, as a cardinal civil rights issue for their coevals. While established African- American organisations have been among the leaders of the resistance to school verifiers, reasoning that they would decimate the public school system, irregular black politicians and community organisers are progressively the public face of the pro-voucher motion financed mostly by white Republican business communities. Omar Wasow, 29, the executive manager of blackplanet.com, a Web site for African-Americans, said he sees school pick as a direct branch of Brown v. the Board of Education, the 1954 Supreme Court determination that desegregated public schools. Mr. Wasow sees the enemy in subtler racism and believes the savior resides in the private sector. Vouchers, foremost proffered by the economic expert Milton Friedman in a 1955 essay, are among the most dissentious issues in instruction, a critical point of discord between this twelvemonth # 8217 ; s two major presidential campaigners. # 8220 ; I merely believe you can # 8217 ; Ts have a fiscal inducement in public instruction? it # 8217 ; s chilling, # 8221 ; said Mr. Baine, 37. Along the manner he has made some distressing via medias, while keeping a middle of the roader policy orientation that is healthy for the G.O.P. Bibliography blic instruction? it # 8217 ; s chilling, # 8221 ; said Mr. Baine, 37. Along the manner he has made some distressing via medias, while keeping a middle of the roader policy orientation that is healthy for the G.O.P.

Security and DML Data Control Language Essay Example

Security and DML Data Control Language Paper The security is a very important feature of any table mainly because when there are multiple people that require access. Any of these people may only need access to a specific table to edit the information and placing limitations on this access enables the database manager to maintain better control of any of the sensitive information as well as to ensure that the data is accurate and integrity. I think a class scheduler, for example, would only need access to the table that has the times and the dates for a specific class or classes. For this person, it is most likely one of the few with information to edit or make accurate changes to the table. Second, if they have a specific job as the schedule, they most likely wouldn’t require access to other tables. Therefore, by closing access to the other tables in the database, it can be definitively distinguished that the information has the altered or changed any of the other information besides from what they have access to. However, I think by utilizing methods such as SQL Data Control Language (DCL) commands, assignments can be given to configure both the security and integrity constraints of the database. Also, it makes sure that these commands ensure that all data remains secure and consistent. When access to certain databases is requested I believe that the mixed authentication is the best method to use. The mixed mode will enable both Windows Authentication and SQL Server Authentication by creating a more robust security layer. For instance, a Username and password is required for selection which will need to be uniquely identifiable to that specific user and it also contains multiple characters in it. It will ensure that the operating system token along with the username and password is required every time access is requested into a database. We will write a custom essay sample on Security and DML Data Control Language specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Security and DML Data Control Language specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Security and DML Data Control Language specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Security and DML – Data Control Language Security and DML – Data Control Language Security and DML – Data Control Language There are a lot of pros and cons that are associated with using this method. One of the disadvantages would be for instance if a user has es†¦

buy custom Social Responsibility and Ethics in Marketing essay

buy custom Social Responsibility and Ethics in Marketing essay Introduction Ethics denotes human beliefs about the right and wrong. These beliefs vary from one company to another or from one individual to another (Balachandran Chandrasekaran, n.d.). However, social responsibility and ethics are an integral part of a marketing strategy of any company or business. The aim of marketing is to target, appeal and get a particular audience to purchase a certain product or service. While trying to achieve this, businesses should ensure that they abide by the rules and regulations set in the field where they operate, and most importantly strive to control that their actions are ethical and honest. A company is said to be practicing social responsibility when it is concerned about the environment, society, and people where and with whom it does business. Social responsibility in marketing is taking moral actions that have a positive impact on the stakeholders of a company, including employees, consumers, community and shareholders (Labbai, 2007). At this point, the p rimary goal of the marketer is to formulate and communicate decisions of a firm that will impact its stakeholders. There is a rising trend among marketers across the globe to recognize corporate social responsibility and ethics in conducting business that take care of interests of society while at the same time maximizing the profit of their companies (Balachandran Chandrasekaran, n.d.). This paper analyzes social responsibility and ethics in marketing and presents examples that restructure modern marketing while at the same time suggesting appropriate recommendations. Corporate Social Responsibility (CSR) CSR is a complete set of practices, policies and programs that are incorporated in business operations, decision-making process and supply chains throughout the company, and it includes responsibility for the past and current actions, as well as the future consequences of business activity (Labbai, 2007). Aspects that represent the focus of CSR in companies vary in the type of business, size, sctor and geographic region. In a broad sense, CSR includes issues related to community investments, business ethics, governance, environment, human rights, workplace and a market place (Balachandran Chandrasekaran, n.d.). Importantly, social responsibility goes beyond philanthropic actions. It requires companies to take into account an impact on stakeholders and environment while making decisions. Novel corporate leaders are aimed at maximizing profits rather than optimizing the latter (Ferrell Hartline, 2012). It is an indication that there is a swing from accountability to shareholders towa rds social responsibility to consumers. Benefits of being socially responsible are an improved company and brand image, increased market share, ability to attract and retain employees, ability to attract investors and reduced operating costs. Today, the approach to CSR in modern business is based on the principles of good corporate governance and sustainable development. Sustainability suggests that firms that are socially responsible outperform less socially responsible companies in the long-run. Marketing managers from different firms perceive the relevance of social issues differently. According to Labbai (2007), the significance of a social problem is determined by products, pricing, promotional efforts, distribution policies, and the philosophy of admitting responsibility by a company. Consumers decide what firm is successful or has failed in its CSR. As such, marketers should ensure their practices appear philanthropic to society. Ethics Ethics is defined as a study of moral principles that guide the way in which businesses are conducted. In present competitive global marketing, ethics is important since companies deal with human values and beliefs. Evidently, business spreads across the globe. Therefore, a companys marketing department has to deal with cross-country cultures. Multinational corporations (MCs) such as Nestle have faced numerous problems because of overlookingg ethical issues in their marketing practices. According to Ferrell and Hartline (2012), most MCs have incurred billions of losses in terms of monetary value and lost thousands of valuable customers because of adopting unethical advertising and promotional strategies. Professionals report that marketing is the human conduct that is subject to academic evaluation and public scrutiny. Scholars reveal that marketers must recognize ethical standards applicable to the company, society and industry (Ferrell Hartline, 2012). These three groups have varying desires and needs; hence, an ethical conflict may occur. Marketing ethical standards guide businesses to do what is right. They help to foster internal control, identify acceptable practices, facilitate discussion and avoid confusion in marketing (Ferrell Hartline, 2012). Recommendations From the discussion above, it is evident that many forces have made companies practice a high level of ethics and social responsibility in marketing (Ferrell Hartline, 2012). They range from changing employee expectations, rising customer expectations, government legislations, new procurement practices and investors inclusion of the social principle. Companies need to evaluate whether their activity is socially responsible and ensure that they practise ethical marketing (Ferrell Hartline, 2012). The success of a business and the continued satisfaction of customers and stakeholders are linked to adapting and implementing high business standards and marketing conduct. The most admired companies in the world are those that abide by the code of serving the interests of others besides their own ones. Companies must use the law to define illegal, anti-social and anti-competitive practices. Additionally, they must build a tradition of ethical behavior in all their practices and hold employees responsible for following the legal and ethical guidelines. Individual marketers should practice social conscience in their dealings with stakeholders. Buy custom Social Responsibility and Ethics in Marketing essay

Strategic Marketing Managment Case Study Example | Topics and Well Written Essays - 750 words - 1

Strategic Marketing Managment - Case Study Example (Barnes, 2006) As mentioned by Jobs, he has big marketing plans for Disney and people will surely love the experience of a new electrifying world within next five years. Another positive thing is, CEO of Disney Robert A. Iger possesses a kindred strength. He is self-affirmed early adopter who loves his one hundred and twenty channel Sirius satellite radio fitted in his automobile. According to Iger, he got a call from the Apple CEO who wished him well and showed interest in working together. At the same time, this coalition has ample of risks, too. Jobs will have to find a way to keep away from conflicts as he administers Apple and remains present on Disney's board too. Steve will also need to prove he can take on the new responsibility of supporting player. The similar thoroughness that helps him in manufacturing great products may make it tricky for him to stand by if somebody is doing something that he thinks is wrong. Iger does not look much secure either. He has refurbished his management style for Disney and implemented some improved operations too. Moreover, Disney’s stock is nearly the same as it used to be few years ago. (Sultana and Arun., 2006) Lots of people wonder how Jobs will utilize his distinctive skills of strategic marketing management to media industry. Jobs undoubtedly have too much to present to Walt Disney. During past few years he has exhibited a methodical justification of his thoughts and leadership. Steve Jobs has already experienced an outstanding expedition in which he has seen several ups and downs however ultimately he has always accomplished something while working for his brands. In the beginning Disney and Pixar had to face inter-organization opposition. But undoubtedly, Jobs is making every effort to give Apple and Pixar a radical drive by using his intelligence, policies and procedures to capture market. This coalition of Jobs with Disney is full of promises. Through this association or this direct horizontal strategic affiliation there is an expectation that if it works well then Disney will soon turn out to be the leading group in world of media. Another major assistance of this coalition is public likeness of Steve Jobs that will definitely help Disney in long run. Steve is famous for acquiring latest strategies for manufacturing and then marketing his products considering the preference of customers. He believes he has to launch great products in order to get great sales and heavy profits for the company. (Sultana and Arun., 2006) Steve highly prefers quality on quantity. After this coalition of Steve and Disney, it is expected that he will make his center of attention the products, which are made under the name of Disney since if he makes an Apple iPod or an animated film, he strongly believes if the manufactured good is accurate then the business will also do accurate in terms of profit. Jobs is also willing to exhibit the dedication of Apple and Disney for marketing each other. Since both these companies always showed interest in acquiring the most up-to-date technology in order to deliver their best in their products. (Finki, 2011)For instance: according to the plan free of cost advertisements of Disney movies will be publicized on various products of Apple that will enlarge their target market and will also bring an advantage above its other

Genetically Modified Crops and Framing Research Paper

Genetically Modified Crops and Framing - Research Paper Example Having knowledge of the structure of the DNA gave biologists insight into the processes of DNA translation and transcription. Scientists were able to understand how genes interacted with the environment and how they could be isolated from the DNA strand. This allowed scientists to manipulate genes and change the characteristics of organisms. Recent breakthroughs in science and the process of how genes code for proteins have enabled scientists to even create organisms. Genetically modified crops are a creation of genetic engineering and the processes of gene manipulation. Crops were selected that had the desired features and their genes were manipulated and isolated to make crops with the desired qualities. These crops were called genetically modified, transgenic or genetically engineered crops; hence the phase genetically modified (GM) refers to that breed of crops that has been altered through genetic engineering (Forman 8). Genetically modified crops are aimed to provide commercial and social advantages (Silberglitt 22). The golden rice contains high levels of beta-carotene that is not present in rice and so allows animals to make vitamin A. In countries like Bangladesh, rice is the staple diet, and so many people and children face severe deficiency of vitamin A, suffering from blindness and high mortality. Genetic engineers predict that the growth and consumption of golden rice in Asian countries can counter the stark conditions of malnutrition, mortality and blindness that is common in these areas. Although the traits of crops are changed to make them more resistant, concerns over the safety of the crops have risen dramatically over time and has fueled heated debates in the Europe, and to a lesser extent, in the US. In a nutshell, the basis for such debates is that transgenic organisms are a new breed, and can be likened to tampering with nature. They can impact both the environment and humans negati vely and may

Feminist Korean Art Essay Example | Topics and Well Written Essays - 250 words

Feminist Korean Art - Essay Example Though the vivid background is alive with color and texture, the majority of the painting is made up of Kyeong-Ja’s nude woman. The woman is serene and ethereal to the tune of only existing in one’s imagination or in a dream. The next work to be discussed is by another of Korea’s key feminist artists who aided in the rise of the feminist genre of Korean art. Djin Suk Kim worked with more earth tones than Kyeong-Ja but still delivers a similar tone in her pieces. An example of her elemental and organic trademark is a piece entitled Lover. This particular piece is centered on a dark and formless female figure who is hiding her face which gives the feeling of lack of autonomy, unlike the piece discussed earlier by Kyeong-Ja. The backdrop of Lover is characterized Lastly, the piece entitled Self Portrait by Na Hye-Seok. Seok’s portrait is haunting and melancholy. Unlike the other two pieces discussed previously, this work is completely centered on the image of self that the artist has crafted.   The backdrop is a dark and almost empty abyss while the woman is mostly whips of all earth tones.   The delivery seems to intend to illustrate a deeply saddened individual.

Sexuality in Mainstream Hindi Cinema

Sexuality in Mainstream Hindi Cinema Himakshi Ratti Introduction Films as medium of Mass Communication Film communication may be considered as a social process whereby a transmitted signal is received primarily through visual receptors (and, often, sound receptors) and is then treated as a message from which content or meaning is inferred. Film, as a symbolic form, is a process of communication that employs film, the medium, with its technology of optics, emulsions, and cameras, to produce a piece of celluloid with a variable-density silver nitrate surface. It is man who creates film communication. This definition suggests that a piece of film, in and of itself, is meaningless-that meaning exists only in a special social and cognitive relationship between a filmmaker and a viewer. This relationship occurs when a viewer chooses to treat a film not as mere signals triggering perceptual awareness and biological responses, but as message units that have been put together intentionally and from which meaning may be inferred. Cinema is perhaps the mainstream of all art forms, most popular and most accessible, especially in India, a country which produces most number of films in a year compared to any other country (barring Hollywood, perhaps), and a country where we have a large base of cinema-going public. Cinema, more than any other art, has the power to influence people. Therefore, it is very important to understand how the country, its people and its aspirations are represented in the cinema produced in the country. Cinema as a medium of mass communication can be seen at different levels, serving different purposes. It can be an art form, an entertainment, a social document or a social critique. Cinema can be all of these and at the same time be a means to something else – a mirror unto our lives, showing us exactly how we function as society. Mainstream Vs Alternative Cinema Mainstream films can best be defined as commercial films that are made by major entertainment studios or companies that are owned by international media conglomerates. Because of better financing, these films can afford more expensive actors, wide releases or limited releases, and are sold at popular retail stores. This has become known as the studio system. Films made by major studios or companies that are not owned by a media conglomerate but are distributed by a company owned by a media conglomerate are also considered to be mainstream and are often referred to as mainstream independent films. As a mainstream medi um (cinema needs money to be produced. Therefore, it must appeal to the mainstream audience, who will pay at the box office) cinema must, first and foremost, appeal to the mainstream audience. The definition of mainstream varies from society to society, from culture to culture. Broadly, it means representing the prevalent attitudes, values, and practices of a society or group, for example, mainstream morality. A cultural construct, when applied to art, mainstream may mean something that is available to the general public, or something that has ties to corporate or commercial entities. Sexuality in Hindi mainstream films refers to the presentation in motion pictures of sexuality or eroticism and sex acts, including love scenes. Erotic scenes have been presented in films since the silent era of cinematography. Many actors and actresses have exposed at least parts of their bodies or dressed and behaved in ways considered sexually provocative by contemporary standards at some point in their careers. Some films containing sex scenes have been criticized by religious groups or banned by Govt. or both. Sexuality in cinema has been presented in many genres of film; while in some genres sexuality is rarely depicted. Sex in films can be distinguished to a pornographic film and also from nudity in film, nudity can be presented in a sexualized context, for example nudity in naturalism would normally be regarded as non-sexual. In India, the entertainment industry is an important part of modern India and is expressive of Indian society in general. Historically Indian films have lacked the frank depiction of sex; until recently, even kissing scenes were considered taboo. On the other hand rape scenes or showing sexual assault were depicted openly. Currently some Indian states show soft core sexual scenes and nudity in films, while other areas don’t. Mainstream films are still largely catered for the masses of India, however foreign films containing sexuality are watched by Indians because of the same process of glamorization of film entertainment that occurred in Hollywood, Indian cinema, mainly Hindi-speaking Bollywood industry is also beginning to add sexual overtones. A Brief History of Bollywood Sex and Romance Bollywood classics cannot be beaten for their overt romantic tension, where intimate touching was replaced with the poetic, polite innuendo of hot rain and wet clothing. Indians are so reserved about what happens between consenting adults, considering India is the second most populous country in the world. In some ways, however, Hindi film makers have become more relaxed in their attitudes, as younger, Western-influenced generations come of age and make waves in an industry built on tradition. Previously unseen â€Å"taboos† like pre-marital sex, onscreen nudity and even wife-swapping have curiously been passed by the Central Board of Film Certification, the strict watchdog equivalent of the MPAA that has served as a censor since the early ’50s. Gathered below is a look at the landmark moments and trends that have raised eyebrows through Bollywood history. Bollywood in the 70’s and 80’s was becoming westernized. Back then the appearance of a plain white brassiere represented the forbidden nature of onscreen toplessness. An actress wearing just her over-the-shoulder boulder holder who turned out the lights, for instance, would be implying that she would soon be showing her breasts to her lover. If anyone realized the power of such clothed titillation, it was Raj Kapoor, whose films began to push the envelope late in his directorial career. His unparalleled 1973 teen romance â€Å"Bobby† made an overnight pin-up sensation of Dimple Kapadia when she appeared in a bikini, and 1978†²s â€Å"Satyam, Shivam, Sundaram† (which faced an uphill battle with the censor board, and was criticized by some as being exploitative) saw Zeenat Aman in a barely-there sari that defied physics by staying on. His final film, 1985†²s â€Å"Ram Teri Ganga Mali† caused further controversy when 16-year-old star Mandakin i appeared bathing in a waterfall, wearing only a sheer white. Today, bikini babes are far more prevalent in Bollywood culture, and 2000†²s â€Å"Hera Pheri† even depicted male sunbathers in bikinis, mistaken as girls from a distance by the film’s protagonist. Up until the ’50s, if Bollywood stars wanted to express love or even lust onscreen, clasping each other’s hands and staring longingly was about as risquà © as it got. Hugging and light face caressing became the next leap over the following three decades, but it wasn’t until the ’90s that kissing was really acknowledged, let alone done. A woman might lean in for lip service, but would shyly run away before the deal was sealed, or else the actual act would be covered by a veil in the moment before. While this, too, is changing today (superstar actor Aamir Khan even has a kissing clause put in his co-stars’ contracts; if they won’t kiss him, they can’t act opposite him), puckering up can still be contentious. Padmini Kolhapure made headlines when she merely gave Prince Charles a peck on the cheek, and after Aishwarya Rai got intimate with Hrithik Roshan in 2006†²s â€Å"Dhoom 2,† obscenity cases were filed. â€Å"Item numbers,† or highly sexualized, upbeat Bollywood songs with suggestive lyrics and choreography, began popping up in the late ’80s and especially in the ’90s. Designed to arouse, interest in the commercial films they appear in, item numbers are stand-alone showstoppers with no relevance to their movies’ plots, featuring either cameo appearances from famous stars — or more typically, â€Å"item girls.† Here, objectification should not to be confused with the sexy dancers in increasingly revealing clothing have become a little less stigmatized today, as some have used the showcase as a springboard into leading roles. Among the validated thespians, then, comes the notion of â€Å"skin show,† what India ambiguously calls any notion of actresses and even actors now, who are willing to flaunt more than what the conservative standards dictate. Dare-bare performers like Bipasha Basu in ‘Jism’ and the controversially outs poken Mallika Sherawat in ‘Murder’ have achieved notoriety for their scantily clad boundary-pushing alone. Alternative Lifestyles Bollywood plots have certainly progressed, less centered on arranged marriages and more on young urbanites dating and clubbing. But these are still baby steps compared to what has been accustomed to in Western society. India still remains closeted in changing sexual preferences. In 2003 â€Å"Kal No Naa Ho† treated homosexuality with slapstick, and the recent â€Å"Dostana† concerns two fakers in the same vein, but small strides have been made to bring sincerity and open-mindedness to the cinema. In 2005 â€Å"My Brother†¦ Nikhil† subtly brought awareness to the AIDS crisis, but it never could have existed without the hugely controversial 1996 release of Deepa Mehta’s â€Å"Fire,† the first Bollywood film to depict homosexuality. When the latter film opened, there were angry protests and widespread vandalism — movie theaters showing the film were violently stormed, with windows smashed and posters burned. While it’s hard to believ e such intolerance over so little could exist in the modern era. This too needs to be taken into consideration that â€Å"Kabhi Alvida Na Kehna† (which made waves for its dealings in adultery and divorce) and â€Å"Mixed Doubles† (about wife-swapping) were only made in 2006. REVIEW OF LITERATURE SEXUALITY IN HINDI FILMS Kaiser Family Foundation found that Bollywood films such as ‘The Dirty Picture’, ‘Murder 2’ are ahead of all in portraying sexual content on screen. The biggest worry is that the ‘Bollywood’ is considered as the mainstream Indian cinema and one of the best in the world. And when these films despite of having bold content and vulgar story make massive amount of box office collection cause more and more audience to turn towards cinema hall. Today’s film critics are also somehow responsible for this as they acclaim such new way of making Indian films representing bold topics. They appreciate the filmmakers work a lot and boost their confidence for again getting involved into such kind of projects, which the filmmakers think that they are versatile in handling those sensibly. Even the name of the film ‘The Dirty Picture’ sounds very strange and suggests that the film is on adult subject. It is really disastrous when such films ar e broadcasted on television after 2-3 months from its release so that the film gets noticeable to everyone in different classes of the society. Rise of Item songs in movies performed by leading actresses is another example of public display of sexuality.   AUDIENCE PERCEPTION ON SEXUAL CONTENT IN INDIAN CINEMA A journal of the Association for Psychological Science found that, sensation seeking did not entirely explain these effects; the researchers also speculate that adolescents learn specific behaviours from the sexual messages in movies. Many adolescents turn to movies to acquire sexual scripts that offer examples of how to behave when confronted with complicated emotional situations. Mainstream hindi cinema is most widely distributed cinema in India. Representation of sex in mainstream hindi films has veered between the sarcasm, comic and the criminal. Mainstream cinema now has adopted representation of sexuality in more realistic manner and is successful in raising, expressing and suggesting possible solutions to any problems in an effective manner. Sex in stories should be infused in such a way that the society starts accepting it. The authencity and genuinity of sex in real life should be accepted the same way in the films too. The society has grown in so many ways. Indians have embraced the western culture with open arms, but a hesitation still persists among the Indian audience such western trends i.e. sexuality in mainstream cinema. The reality quotient establishes an emotional connect with the audience. Movies containing sexual content create a negative impact on the viewers and on mass media. Still in Indian society, such obscene visuals have many ill effects on people. REASONS FOR INTRODUCTION OF SEXUALITY IN HINDI FILMS OHara said, These movies appear to fundamentally influence their personality through changes in sensation-seeking, which has far-reaching implications for all of their risk-taking behaviours, Movies get publicity out of pornographic content by showing it on screen. The media executives simply use their power to increase their ratings, popularity and to promote their movies. Portrayal of sexuality is used by film makers as a tool in order to appeal or attract maximum audience. Sexual content in films invite controversies which fetch a lot of free publicity for the film. Modern day film makers want the society to be open, frank and practical in their approach. The issues such as rapes, sexual assaults, etc. need to be addressed through mass media and create awareness amongst people. In order to give solutions and address such problems, the society needs to be comfortable with openly discussing and viewing such content. INFLUENCE OF SEXUALITY IN MAINSTREAM CINEMA Rajmeet Ghai points out that, Movies are harming our society .Gone the times when parents and elders were ready to watch the movie with their children! With the more western perspective, it is becoming seamlessly difficult for our culture to accept Hindi movies. Keeping aside the action and drama, the vulgarity depicted knows no bounds. India has always been known for its culture. However it’s rare to find movies based on any culture. Thanks to the media and the hype created of the celebrities personal lives, youngsters get influenced in the wrong way. The movies that depict extreme violence, murder cause mental harm to children. Teenagers become easy fashion victim of the skimpy dresses worn. Most of the movies show extreme drama which may hurt sentiments of people. The comedy movies, most of the times over do the humor by making a mockery of reality. Even though a majority of the movies are extremely entertaining, focus should be on culture, religion, etc. without hurting the sentiments of any community. Against Hindi movies can possibly be the best medium of entertainment. If made well, they can be easily used to educate the society on several issues. India being one of the largest movie producing country and due its wide acceptance, Hindi movies can be easily used to portray India’s art and culture. Most of the country’s population watches Hindi movies; hence it generates revenues rather than harming the society. They can be an excellent source of refreshment for stress. The movies should not always be taken seriously. It is not necessary that each Hindi movie needs to pass some message to society. Violence has existed for years now. Hence blaming the Hindi movies for depicting and encouraging violence is not fair. As a matter of fact, the movies depict that good always wins over evil. METHODOLOGY This chapter describes the methodology adopted for the study of Sexuality in mainstream Hindi Films. In the present day scenario movies and sexuality are inter-related concepts. Movies with sexual content are generally rated higher than those with no sexual content. The current study will make an effort to examine the sexual content shown in hindi films and its effects on its audience and their behavior. The two methods used are: CONTENT ANALYSIS: In this research, both a quantitative and qualitative content analysis has been done to determine the frequency of sexuality being portrayed in mainstream hindi films in the year 2013. All the hit films of 2013 have been calculated quantitatively determining the frequency and nature of instances of showing sexuality in a film. Here, unit of Analysis is any sexual gestures made in the movie. Frequency of portrayal of sex has been measured. This includes the sexual content in only mainstream hit Bollywood films. The qualitative content analysis is to do with the kind of sexual portrayal i.e. is it either to address a serious issue or is it just to titillate the audience n make money. SURVEY: This study explores the use of sexual content in mainstream movies as a communicative strategy among the audience of these movies by employing the cross-sectional survey. Sample- A non-probability sample of 100 people from the city was selected for the purpose of collecting information. Tool of Data Collection- The instrument used for data-collection in survey is a questionnaire. The questionnaire comprises of 12 questions and is designed in order to analyze the respondent’s demographics, their views on present day scenario of films carrying sexual content, their perception of the prevalence of the existing trends.

Leibnizs Theory of Space in the Correspondence with Clarke and the Existence of Vacuums (1) :: Space Philosophy Philosophical Papers

Leibniz's Theory of Space in the Correspondence with Clarke and the Existence of Vacuums (1) ABSTRACT: It is well known that a central issue in the famous debate between Gottfried Wilhelm Leibniz and Samuel Clarke is the nature of space. They disagreed on the ontological status of space rather than on its geometrical or physical structure. Closely related is the disagreement on the existence of vacuums in nature: while Leibniz denies it, Clarke asserts it. In this paper, I shall focus on Leibniz's position in this debate. In part one, I shall reconstruct the theory of physical space which Leibniz presents in his letters to Clarke. This theory differs from Leibniz's ultimate metaphysics of space, but it is particularly interesting for systematic reasons, and it also gave rise to a lively discussion in modern philosophy of science. In part two, I shall examine whether the existence of vacuums is ruled out by that theory of space, as Leibniz seems to imply in one of his letters. I shall confirm the result of E. J. Khamara ("Leibniz's Theory of Space: A Reconstruction," Philosop hical Quarterly 43 [1993]: 472-88) that Leibniz's theory of space rules out the existence of a certain kind of vacuum, namely extramundane vacuums, although it does not rule out vacuums within the world. Introduction It is well-known that a central issue in the famous debate between Gottfried Wilhelm Leibniz and Samuel Clarke is the nature of space. Leibniz and Clarke, who did not only take a Newtonian standpoint, but was even assisted in designing his answers to Leibniz by Sir Isaac Newton himself, (2) disagree on the ontological status of space rather than on its (geometrical or physical) structure. Closely related to the disagreement on the ontological status of space is a further disagreement on the existence of vacuums in nature: While Leibniz denies it, Clarke asserts it. In this paper I shall focus on Leibniz's position in the debate about these issues. In the first part I shall try to reconstruct the theory of physical space which Leibniz presents in his letters to Clarke. In the second part I shall examine, whether the existence of vacuums is ruled out by that theory of space, as Leibniz seems to imply in one of his letters (see below). To focus exclusively on the correspondence with Clarke is a confinement I am aware of. The theory which I am going to reconstruct differs from Leibniz's ultimate metaphysics of space, (3) but it is particularly interesting for systematic reasons and it also gave rise to a lively discussion in modern philosophy of science.

External audit on Carnival Corporation

When considering what type of environment analysis to do certain things should be taken into consideration this is do to with the fact that different industries will have different requirement. For example Carnival in a multinational company so it may be more concerned with political issues then local customer perceptions or the customer demographics. Johnson & Scholes (1999), David (2001) and Lynch (2000) all agree that organisations or managers should adjust and change according to an environment analysis. Mullins (1999), Johnson & Scholes (1999) and Lynch (2000) all agree that a good starting point for an external analysis would be the ‘PEST' analysis. ‘PEST' means political, economic, socio-cultural and technological (see appendix 1). The PEST analysis is only a very general analysis of the external environment. This is why another audit should be used to â€Å"inform and guide analysis† (Johnson & Scholes, 1999: 104). If a company wants to plan for the future Johnson & Scholes (1999), Lynch (2000) and Mintzberg, Ahlstrand & Lampel (1998) all agree that the ‘scenario planning' is all about the long term. Johnson & Scholes (1999) and Lynch (2000)' agree it is one way to help companies looking into the future. One thing that companies must understand is that â€Å"scenarios are concerned with peering into the future, not predicting the future† (Lynch, 2000: 111) Scenario planning is about considering factors that could affect the company for example if there was a terrorist attack in the future on one of the Carnival cruise liners. What steps could be taken to prevent the attack or to make sure that the customers are safe? In all industries customers are the ones that buy the product or use the service this may be other companies or the general public. This is why analysing the customers and market segmentation is very important. It is important for organisations to understand that customers â€Å"have different characteristics and needs† (Johnson & Scholes, 1999: 129). Lynch (2000) states that there are three important issues that should be conceded when analysing the organisations customers. The first is to identify the organisation customers and market. The second is its segmentations and its strategic implications. The final one is the role of the customer service and quality. Porter's Five Forces model (see appendix 2) is a more in-depth analysis of an organisation it focuses more on strategy so companies can develop opportunities and protect them self from threats. The five forces are: 1. The bargaining power of suppliers; 2. The bargaining power of buyers; 3. The threat of potential new entry; 4. The threat of substitutes; 5. The extent of competitive rivalry. (Lynch, 2000:125) One of the best ways to describe Porter's Five Forces Model is: â€Å"†¦ a high force can be regarded as a threat because it is likely to reduce profit. A low force, in contrast, can be viewed as an opportunity because it may allow the company to earn greater profits.† (Wheelen & Hunger, 1998: 61) It is argued that customers are the most important part of the business: â€Å"Customers demand satisfaction and expect more. It is no longer sufficient to merely satisfy customers They need to be delighted, both internally and Externally.†(Mullins, 1999: 869) This is why customer analysis is so important to Carnival with out any customers the company would not generate any revenue. One thing that they do know it that the disposable income of young couples and families has increased over the last fifty years. What they are trying to do it tell the target market that cruising is an alternative vacation available for everyone. Carnival believes that 93 percent of North Americans have not taken a cruise at some stage. This gives then a target of almost 100 percent of North Americans that they can attract, to go on one of their cruises. This is due to the fact that they can try and attract the people that have already been on a cruise. Carnival is the first modern Cruise Company and tries to promote its ships as ‘fun ships'. With a price that can compete with land based vacation resorts. This is why they are the leaders and innovators of the cruising industry. They know that the cruising industry have three main market segments. The first is contemporary then premium and finally luxury this is why they have entered into all three market segments. One thing that is very important to Carnival is the customer service that they provide. As well as a high level of service they want to offer a product that will attract the customers. This is why they offer a package that will allow passengers to stop at exotic ports of call as well as a premier restaurant service. What they are trying communicate is that the ship is not just a means of transport but the vacation it self and the ports of calls are bonuses for the customers. This is why they offer such entertainment as live music, dancing, night-clubs, movies as well as a casino this is the entertainment in the evenings. Carnival wants to offer a high level of service this is why their holidays start when you bags are tagged for the ship. After that moment you would not need to pick your bags up because it would be delivered to your cabin. When on board waiter on the ship will offer you drink while they help you to find your way around. With a restaurant service that could rival any top land based restaurant in terms of variety in food and wine. With this sort of service they can keep on attracting the customers that in turn create the profits that the organisation wants.

Princess Bride Analysis

Heroes are brave, determined, courageous, and selfless people whop embark on a journey in order to fulfill a goal for the better good, every heroes journey is different. Some heroes fight dragons to save the castle and some like Westley steal the princess in order to protect her, Westley goes on a long journey where he faces many enemies and challenges but, he continues his journey to rescue his one true love.In The Princess Bride a novel by William Goldman, the character Westley is a hero because, he experiences all 6 stages of the heroic archetype structure including being called to action, crossing threshold, the road of tests, meeting the helpers, trip to the underworld, and the quest. The first stage of the archetypal structure is the call to action, Westley call to action is when he discovers his true love Buttercup has been kidnapped.Westley jumps into action and was â€Å" sailing like lightning towards the cliffs,†(Goldman 114) in order to catch Buttercup's Kidnappers and save her. He knows he must save his true love or his life will be nothing so he embarks on his journey to get Buttercup back so they can be together, This is cal to action because as soon as he hears his true love is in distress he goes to save her immeaditley. Another stage of the heroic achetype is crossing the threshold, which Is what Westley does when he climbs the Cliffs of Insanity.After reaching the cliffs Westley began to climb up them trailing behind the kidnappers he â€Å" seemed to almost be flying. Already he had cut their lead a hundred feet†(Goldman 115). This is crossing the threshold because this is the point in Westley's journey where there is no turning back he will either succeed or fail on his journey. One of the biggest archetypal stages is the road of tests, every heroes road of tests varies some have many and some have few, in Westley's case he has multiple tests throughout his journey.After reaching the top of the Cliffs of Insanity where Inigo i s waiting for him, Inigo lets Westley catch his breath then â€Å"they touched swords†(Goldman 146) and began their fencing duel that ends up with with Westley tying â€Å"Inigo's hands around a tree and (leaves) him there† (Glodman 152). Wetsley also battles Fezzick in a wrestling match and when Westley wins he leaves Fezzik unconcious, he then goes on to a battle of witts against Vizzini where Westley wins and leaves Vizzini dead on the ground. Througout his journey he faces a couple more tests but he overcomes all and continues with his journey.A major part in a hero's journey is their trip to the underworld, after the trip to the underworld the hero comes back stronger, better, and more mature; Westleys trip to the underworld is very traumatic because Westley actually dies. Inigo and Fezzik hear the scream that came from the Zoo of Death they investigate and they find â€Å"Westley (lying) dead by the machine† (Goldman 286) that killed him, but after a trip to Miracle Max he takes the magical pill and Fezzik finds Westley alive and exclaims â€Å"'you're alive!'†(Goldman 329).When Westley comes back to life he has broken heart and is also paralyzed, but that does not stop him and his sidekicks they push on and break into the castle. A crucial part in every heros journey is the archetypal stage where the hero meets his mentor or helper which can be anybody who helps along the journey such as a sidekick, during Westley's journey he finds two helpers who both began as his enemies.Westleys two helpers are Inigo and Fezzik they both do whatever is needed of them but ultimately they save Westleys life when he dies, and help him break into the castle and rescue his true love. After they discover Westleys dead body in the Zoo of Death Inigo tells Fezzik â€Å"' Come, come along. Bring the body'†(Goldman 307) they then take his body to Miracle Max who gives Inigo and Fezzik the magical pill to bring Westley back to life. Inigo and Fezzik then head back with still dead Westley and â€Å"Fezzik had been carrying the corpse the whole way†(Goldman 326).Without Westley's helpers he would have remained dead never to be reunited with his true love. The final Stage in the hero's journey is the quest, in Wetley's case this is after he comes back to life and he gets help from Inigo and Fezzik to break in the castle to rescue Buttercup from the evil Prince Humperdink. After gaining entrance to the castle and finding his true love Buttercup they escape the castle together with Inigo and Fezzik and they were riding â€Å"four great horses[†¦ ] toward (the) Florin Channel†(Goldman356) and lived happily ever after.This is the quest because his original goal was to save his true love Buttercup and while it all did not go as planned they ended up together and free. In The Princess Bride Westley has all the characteristics of a great hero and he follows the heroic archetypal. He goes to rescue his true love from kindnappers, he climbs the Cliffs of Insanity, he battles the kidnappers, he dies and comes back to life, he has helpers that saved his life and assist him on his quest, he breaks into the castle and rescues his true love Buttercup, and they all live happily ever after.

Common Characteristics of the New England Colonies

Common Characteristics of the New England Colonies The North American colonies that were settled by the English are often divided into three different groups: the New England colonies, the Middle colonies, and the Southern colonies. The New England colonies consisted of Massachusetts Bay, New Hampshire, Connecticut, and Rhode Island. These colonies shared many common characteristics that helped define the region. The following is a look at these key characteristics. Physical Characteristics of New England All of the New England colonies had been covered by ice during the last Ice Age, which created poor, rocky soil. The final melt-back of the glaciers left some of the rocky areas peppered with large boulders.Rivers are fairly short and their floodplains are narrow, unlike in other areas of America, and do not allow for the creation of huge agricultural plots along their banks.The major resources available and used by the colonists were lumber and fish. The People of New England The New England region was an area of mostly homogeneous culture, mostly settled by large groups of people from England who were fleeing religious persecution or seeking new opportunities.The New England colonists settled in towns, typically surrounded by 40 square miles of land that were farmed by the individuals who lived in the towns.Indigenous Native American groups such as the Pequot in Connecticut were involved in extensive trading with the Dutch, but the situation became tense when the English started arriving in the 1630s. Britain launched the Pequot War in 1636–1637, after which many Pequot were executed and many survivors were sold into slavery in the Caribbean. In 1666 and 1683, Connecticut colony built two reservations for the remaining Pequot. Major Occupations in New England Agriculture:  Farms surrounding the farms were not terribly fertile. As a group, the farmers brought a high degree of mechanical ingenuity and self-sufficiency.Fishing:  Boston began exporting fish in 1633. In 1639, Massachusetts Bay was exempted from paying taxes on fishing boats; and as a result, by 1700, the fishing industry was huge. The colonists obtained crustaceans and pelagic fish from saltwater bays and freshwater rivers, and Pilgrim fathers also hunted right whales off Cape Cod.Commerce:  Individuals from the New England area were heavily involved in commerce. Extensive trade with England allowed ship holders to flourish, and the New Englanders also maintained lucrative trade connections with the West Indies and French colonies to the north. New England Religion Calvinism and the Social Contract Theory: Many individuals who lived in the New England area were Calvinists or heavily influenced by John Calvins works and thought. While many look at John Locke as the primary founder of the idea of the social contract (which defined proper government as an agreement or contract between the individuals to join together into a society), the Calvinist doctrine was one of the first to espouse the idea in England. The fact that many New England settlers followed the religious doctrines of John Calvin meant that this theory was part of their religious heritage. Further, this belief in the importance of social contracts transferred to economic contracts as well.A Belief in Predestination:  One of the tenets of Calvinism is the idea of predestination. This was the belief that God had already predetermined everything, including who was going to heaven and who to hell. The idea that God had chosen the British colonies for a special destiny  to take the N orth American continent and develop and maintain an ideal of liberty and democracy later fed into 19th century manifest destiny. Congregationalism:  This style of religion means that the church itself was governed by its own members, and the congregation chose its own minister, rather than being assigned one by a hierarchy.Intolerance:  While the Puritans might have escaped England due to religious persecution, they did not come to America to establish religious freedom for all. They wanted to be free to worship the way they wished. In Massachusetts Bay colony, people who did not subscribe to the colony religion were not allowed to vote, and nonconformists such as Anne Hutchinson and Roger Williams were excommunicated from the church and banished from the colony. The Spread of the New England Population The small towns only lasted a few years, as the populations outgrew the 40-acre supporting fields. That resulted in the rapid increase of many new small towns: instead of having a few large metropolises, New England was dotted with many smaller towns that were established by breakaway groups. This low-intensity settlement pattern lasted until the 1790s when a transition to commercial agriculture and small-scale industry began. In essence, during its first few decades, New England was an area that had been founded by a fairly homogeneous population, most of whom shared common religious beliefs. Because the region lacked huge tracts of fertile land, the area turned to commerce and fishing as their main occupations, though individuals within towns still worked small plots of land in the surrounding area. Slavery did not become an economic necessity in New England, as it grew to be in the Southern colonies. This turn to commerce would have a major impact many years later after the founding of the United States when questions of states rights and slavery were being discussed. Sources and Further Reading Carroll, Charles F. The Timber Economy of Puritan New England. Providence: Brown University Press, 1973.Foster, David R. Land-Use History (1730-1990) and Vegetation Dynamics in Central New England, USA. Journal of Ecology 80.4 (1992): 753–71.Foster, David R., Glenn Motzkin, and Benjamin Slater. Land-Use History as Long-Term Broad-Scale Disturbance: Regional Forest Dynamics in Central New England. Ecosystems 1.1 (1998): 96–119.Scott, Donald M. The Religious Origins of Manifest Destiny. Divining America: Religion in American History. National Humanities Center.  Silliman, Stephen W. Change and Continuity, Practice and Memory: Native American Persistence in Colonial New England. American Antiquity 74.2 (2009): 211–30.Stout, Harry S. The New England Soul: Preaching and Religious Culture in Colonial New England. Oxford: Oxford University Press, 2012.  Yankee Whaling. New Bedford Whaling Museum, 2016.

Franklin Delano Roosevelt Annotated Bibliography

Franklin Delano Roosevelt - Annotated Bibliography Example Theodore Roosevelt who was Franklin Roosevelt’s cousin made a great impact on him when he became President in 1903. Theodore’s great reforms and his spectacular style of leadership left a lasting impression in the life of Franklin and this is what served as a moulding factor for his own philosophy of leadership. After attending the Columbia Law School, he took up jobs in different capacities such as working for Wall Street that mainly dealt with Corporate Law. However, after Woodrow Wilson got elected in 1912 as President, Franklin was given the post of Assistant Secretary of the Navy. This post also served to influence Franklin’s leadership philosophy to a great extent and this influence is seen reflected in the many reforms that he brought about in the Navy. Roosevelt campaigned extensively to expand the Navy since he was well aware of the opposition faced by them from the Pacifists. To counter this opposition he set up a Navy Reserve which comprised of a group of trained men who would be very useful especially during war time and other crisises. Roosevelt’s particular philosophy of leadership lay in the fact of good communication and maintaining good relations with others by negotiating dealings in a very peaceful manner. His philosophy led him to become a very ardent supporter of President Woodrow Wilson’s ‘League of Nations’ whose focus was to put an end to wars in the future.

Social responsibility of business Essay Example | Topics and Well Written Essays - 500 words

Social responsibility of business - Essay Example Requiring businesses to intervene in social issues is equivalent to asking for more than what businesses owe both government and the society (Sarkar 2005, p.25). Increasing profits is the right thing for businesses to do because engaging in social activities would give them unfairly excessive powers. These powers would cause businesses to control the lives of people through political action, influence on the government and domination using business values. Businesses know how to make profits well but are incompetent pertaining social issues. This incompetence unfolds threefold starting with businesses’ lack of the technical skills requisite to handle social issues. Businesses lack knowledge that is as good as that of the government about what is good for the society and incompetent investments into social issues only wastes stakeholders’ funds (Sarkar 2005, p.26). Overall, the nature and character of free economy requires the function of business to be economic and not social and going against this is tantamount to causing confusion. On the other hand, Friedman could as well have been wrong in light of a number of things. His statement ignored that social activities could have profitable gains in the end. As such, Friedman’s statement focused on the short-term costs and downplayed the long-term benefits that could accrue from businesses engaging social responsibility. Concentrating on making profit only denies businesses a chance to build favorable public image. Businesses need a favorable public image in order to get employees, customers and access to money markets. Businesses should have a conscience even when concentrating on making profit because ethical actions are necessary if a business is to keep its customers and not have them boycotting its good and services (Sarkar 2005, p.27). The possible risks that a socially responsible business dares will make the stock market to raise its stock